Challenge: One of the world's largest pharmaceutical manufacturers challenged Tera Enterprises to design an item to meet the following objectives:

1. Driving Related
2. Medically Relevant
3. Item Physicians Would Use
4. Provide High Brand Awareness
5. Cost Effective

Solution: Medilite^®

The Medilite^® was the first and only medical penlight designed to be charged in either a docking station or in an automobile (i.e. driving related). The Medilite^® provided large areas to advertise the logo. The brand received excellent recognition as it was seen by the physician while being used, in their pocket while carrying, in the docking station while being charged, or in the car. The Medilite^® had a major WOW factor and fit the positioning and strategy of the brand beautifully!